Book Extract : The Innovation Secrets of STEVE JOBS

Let;s Create a Dent in the Universe by working on works that we are living to Do.

Principles for Breakthrough Success

Be Insanely Different




1. Career Principle 1 : Do What You Love

2. Vision Principle 2 Put a Dent in the Universe

3. Thoughts Principle 3 Kick Start Your Brain

4. Customers Principle 4 Sell Dreams, Not Products

5. Design Principle 5 Say No to 1000 Things

6. Experiences Principle 6 Create Insanely Great Experiences

7. Story Principle 7 Master the Message



Don’t Settle

Don’t Compromise



Thinking Differently About Your Career

Don’t Waste Your Time Living Someone Else’s Life

Do what You love. If you haven’t found it yet, keep looking. Don’t settle.

If you’re an employee stuck in a job you hate, take steps today, even small ones, to find a company or position more compatible with your skills and your true calling. You will never be inspired enough to create innovations if you are not passionate about your role.

If you manage a team of people in a large corporation, develop intrapreneurs, giving people the times, resources, and encouragement to follow their passions and develop new ideas and above all, the confidence to risk failure.

Put a Dent in the Universe

‘We’re gambling on our vision, and we would rather do that than make “me-too” products. For us, it’s always the next dream.’ -steve jobs



‘You can dream, create design and build the most wonderful place in the world, but it takes people to make the dream a reality.’ -Walt Disney

Educating the Consumer

The Why ?

. Personal Enjoyment

Increased variety of entertainment

. Time , money saved

. Better finance decisions

. Increased leisure time

. Security of Personal Information

. Elimination of wasted paper, energy and storage space

. Improve standard of living

. Increase Learning Efficiency

. Reduce Pollution

A vision that Launched the Computer Revolution

We were Revolutionaries

“When people love their jobs for the work itself, they often feel committed to the organization that make that work possible.

Committed employees are likely to stay with an organization even when they are pursued by headhunters waving money.” -Harvard Business Review

“Innovation has nothing to do with how many R&D dollars you have. When Apple came with the Mac, IBM was spending at least one hundred times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it. – Steve Jobs”



Never underestimate the power of a bold vision to move society forward

Does your company or cause have a bold, specific, concise and consistent vision that everyone on your term can internalize? If not, it’s time you got one.

Do you know someone who has motivated others by communicating a big vision for his or her company or initiatives ?

Pay attention to how such people incorporate that vision into their conversations.

The Reverse Diabetes Diet

I just read a book on Diet that could reverse Diabetes by Dr. Neal Barnard, He shared the research study that Diabetes can be reversed by following his research findings, details as below.

‘Dr Neal Barnard is a brilliant visionary, one of the leading pioneers in educating the public about the healing power of diet and nutrition.’ – Dr Dean Omish




For the type 2 diabetes, our goals is to ‘clean the gum out of the locks’ . The fundamental problem in type 2 diabetes appears to be the accumulation of the tiny amounts of fat inside muscle cells. They make it hard for insulin to do its job by blocking what it called insulin signaling. Thai is, they interfere with the process by which insulin opens the cell membrane to allow glucose to enter. You need to select foods that reverse this process.



A diet revamp can also help protect your body from the disease process. That is crucial for both type 1 and type 2 diabetes.

The Diet Plan’s guidelines is a simple process, there are no limits on portions, calories or carbohydrates. Just focus on what you eat, so how much you eat generally takes care of itself.

To reverse the course of diabetes, ‘clean the gum out of the locks’. And allow the heart and blood vessels the best chances of reversing any existing blockages, there are there three guidelines.

1. Set aside animal products

2. Keep vegetable oils to the minimum

3. Favour foods with a low glycaemic index

There are two sources of fat in the diet : animal products and vegetable oils. This guideline tackles the first of these,

The Program omits meat, dairy products and eggs.

The Plan does have rules about carbohydrate. Select the right kind of Carbohydrate, quantity is not the primary concern.

What is GI ?
The Glycaemic Index (GI) is simply a number that indicates how rapidly any given food releases sugar into the bloodstream.

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